I lead distribution, OEM partnerships and institutional sales for commercial vehicles, and I am helping take Bangladesh’s public bus fleet electric. Currently General Manager at HNS Automobiles, sole distributor for Hyundai Truck & Bus and HD Hyundai Xitesolution.
My career has run unbroken through four sole-distributor organisations: TATA, Volvo-Eicher, Ashok Leyland and Hyundai. That has given me the full cycle of commercial-vehicle distribution. I import on letters of credit, build dealer and workshop networks, win government and defence tenders, and keep fleets on the road through after-sales.
Today I serve as Business Head and senior technical advisor on BRTC’s bus fleet renewal, funded by the Korean EDCF. It covers 340 CNG buses and the upcoming procurement of 300 electric buses.
Sales, technical service and after-sales run under one growth plan to protect margin and market position.
Dealer, parts and workshop networks across Dhaka, Chattogram, Bogura and Khulna, with parts and lubricants cross-sold.
Letters of credit and proforma invoices structured with Korean and Indian OEMs to keep supply continuous.
High-value tenders for BRTC, the Bangladesh Army and Navy, and DGHS, handled across multi-ministry approvals.
OEM technical specifications aligned with government EV bus policy. Active member of BEMA.
Working relationships with NBR, BSTI and line ministries for imports, homologation and compliance.
Directs imports end to end (USD 12.3M LC value in FY 2025–26), government and defence fleet tenders, and after-sales. Business Head and technical advisor on the BRTC CNG and EV bus programme.
Led commercial-vehicle distribution and institutional sales, and grew aftermarket service through transport associations and workshop partners.
Built a 14-point national dealer network that delivered over 60% of monthly retail volume, added parts and lubricant cross-selling, and ran ATL, BTL and CSR brand programmes.
Managed regional dealer accounts, spare-parts outlets and mechanic networks.
Milestones from HNS Automobiles and Rangs Motors, newest first.
Built my own AI agent with Claude that designs, updates and publishes this website. From a LinkedIn screenshot it adds new projects and awards, edits content and photos, and produces a ready-to-upload site file for karticksaha.com, on my Mac or phone.
Coordinated the FAT and PSI programme at the HD Hyundai Xitesolution factory in Ulsan, Korea, on 24 June 2026. A delegation from the Ministry of Home Affairs, Bangladesh Navy, Bangladesh Coast Guard and NKFTCL verified with HD Hyundai’s global teams that all heavy equipment met contract specifications, quality standards and operational requirements before shipment.
A major step toward green, modern and sustainable public transport for the Bangladesh Road Transport Corporation, working with BRTC and the OEM delegation on specifications and procurement.
Led the digital marketing platform initiative for HNS Group, from partner selection to the official signing, to modernise how the group reaches fleet and retail customers.
Hyundai CBU refrigerator vehicles imported from South Korea for Bangladesh’s COVID-19 vaccine programme, supporting IFRC and the Bangladesh Red Crescent Society in storing, transporting and distributing vaccines, with the Government of Bangladesh and USAID.
A milestone procurement under Korean EDCF funding, advancing sustainable public transport and strengthening the Bangladesh–Korea partnership.
A CSR programme in Satkhira bringing together the local community, healthcare professionals and Volvo-Eicher truck customers to build lasting relationships.
Launch of Dolonchapa, a safe and comfortable women-only bus service in Dhaka, introduced on 4 June 2018.
Contract signed on 6 August 2018 to supply 360 Volvo-Eicher 16-ton trucks to BRTC under the Indian Line of Credit (LOC-2), strengthening the nation’s transport and logistics capability.
A buyer promotion with a BDT 100,000 cash prize draw for Volvo-Eicher 20.16 truck customers, driving sales growth and rewarding customer trust.
Opened a flagship dealership in Kushtia to challenge the market leader and captured over 60% of that regional market within one year. Corporate clients included leading rice mills, BRB Cables, MRS Steel and KB Feed Mills.
Certificate of participation for the live summit featuring Professor Philip Kotler, in conversation on “Marketing in the Age of AI”.
Received the Artificial Intelligence professional certification from instructors Mark Anupom Mollick and Mohammad Saif Noman Khan at the AI Mastery Summit.
Joined industry leaders, innovators and changemakers at the AIPS Mastery Summit on 19 June 2026.
Part of the high-level dialogue on strengthening Dhaka’s public transport, with ADB, AIIB, JICA, the EU and KWPF, on 14 June 2026 at Radisson Blu Water Garden, Dhaka.
Awarded by HD Hyundai Xitesolution, South Korea, for exceptional FY 2025 sales: 300% growth over the combined sales volume of FY 2023 and FY 2024, achieved under my leadership as General Manager, Sales & Marketing.
Represented HNS Automobiles at the workshop on business models and policies for moving to zero-emission transport, on 19 November 2024 at InterContinental Dhaka.
Recognised for continued support at South Asia’s largest construction equipment exhibition.
Elevated to General Manager in the presence of the Group Chairman, senior leadership and colleagues.
Took part in the show jointly organised by SIAM and BARVIDA, strengthening cross-border automotive collaboration and innovation.
The commercial vehicle division’s annual sales conference at Ocean Paradise Hotel & Resort, Cox’s Bazar.
Presented by Managing Director Ms. Sohana Rouf Chowdhury at the Rangs Group “Shaping for Excellence” event, ICCB, Dhaka.
For outstanding commercial excellence and strategic market expansion, at the Excellence Unlimited dealer conference, Siem Reap, Cambodia.
Part of the Volvo-Eicher & Rangs Motors Partnership Prosperity Program at Bangladesh China Maitry Convention Hall.
For commercial vehicles, heavy equipment, fleet procurement or EV mobility, I’m glad to talk.